The Client

Bay City Scuba

Service

Website Design
Product Photography
Graphic Design

Website

www.baycityscuba.com

Project Overview

Since the beginning, Bay City Scuba has always been the choice destination for everything underwater in Geelong. Ranging from SCUBA diving and freediving, to spearfishing, Bay City Scuba customers look to them for dive training, sales, servicing and air fills as well as to learn some local diving knowledge. Bay City Scuba has revolutionised the Victorian diving and supplies industry and our job was to make sure their online presence reflected just that.

Website Design

Bay City Scuba's website was a never-ending journey until they got in contact with our design team. Their MASSIVE eCommerce website needed a lot of work to get it online, including importing products, sourcing information and creating visual content.

As their eCommerce store was going to need a fair bit of integration with their POS system, we decided it was best to deliver a temporary website solution that covered everything from lead generation to updating divers with what dive adventures were coming up so they could book in a spot.

Since creating a strategic landing page solution for Bay City Scuba, they have managed to receive far more leads than ever before as their clients who 'Googled' them finally had an online space to view and learn more about their business on. We made sure their site was clear and concise, providing an easy user experience for all customers.

Product Photography

Not all of Bay City Scuba's equipment suppliers could provide them with product photos for their eCommerce store & POS system, so we were handed the task of capturing their product imagery. With some of their products being big and bulky, it was best to do their product photography on-site to save time and energy for our client so they could focus on their busienss. We were able to do this as we have industry-standard equipment and are prepared to work in all sorts of conditions, including in the back of a dive store.

Branding & Graphic Design

Bay City Scuba decided in the summer of 2019 to refresh its branding and identity to reflect the future of the business. The van artwork was designed in a way to show a list of services they offered through the business in a creative way, showcasing silhouettes of local fish species and different types of diving styles. This artwork was also adjusted to suit the shape of their shopfront signage. We are also on call for all BCS design work as needed and create many different brochures, social media designs and in-house artwork for the store on a regular basis.

Measurable Results

  1. We provided a complete ONE STOP SHOP expierence for Bay City Scuba.

  2. Leads for new SCUBA divers looking to learn to dive skyrocketed because of their landing page.

  3. They finally had a space to provide information on their dive courses with analytical data to see which courses are most popular to view.

  4.  Their POS system was nice and easy to find products in after we delivered new producti magery.

  5. The branding artwork for their shop front and mini bus were algined and refreshed.

Measurable Results

  1. We provided a complete ONE STOP SHOP expierence for Bay City Scuba.
  2. Leads for new SCUBA divers looking to learn to dive skyrocketed because of their landing page.
  3. They finally had a space to provide information on their dive courses with analytical data to see which courses are most popular to view.
  4.  Their POS system was nice and easy to find products in after we delivered new producti magery.
  5. The branding artwork for their shop front and mini bus were algined and refreshed.

Liked Our Approach With
Bay City Scuba?

Call us today on 1800 066 999

Or fill out your details and we will get back to you shortly.

Liked Our Approach With
Bay City Scuba?

Call us today on 1800 066 999

Or fill out your details and we will get back to you shortly.